Hi, I’m Joanna and I am the woman behind No Ordinary Woman.

I want you to know that I don’t believe that there is such a thing as an ‘ordinary woman’. I believe we all have the capacity to be extraordinary. What separates the woman who achieves greatness and the woman who chooses to settle is the courage to step in to their brilliance and take consistent action. It is that simple.

I have a background in helping people achieve their potential. For 25 years I worked in corporate companies helping leaders and young talent to unleash their potential. I loved my career until suddenly one day I woke up and didn’t love it anymore. I started to feel lost and I just could not uncover what my true purpose was. I just knew I wasn’t living up to the potential I had in me. On the face of it, I had a beautiful life. I had a gorgeous husband, a good job that paid well, a beautiful home BUT I felt I was dying inside and I felt guilty for wanting more.

It took a walk of 192 miles across the UK to finally point me in the direction of my dream life. I knew that I was here to make a difference and I wanted to have an impact in a BIG way. Over the following months my vision became clear. My vision was to create a global movement of women who are brave enough to break free from the ordinary, to rise up and step in to their brilliance and to become the extraordinary women they were meant to be.

That is why I am so delighted that you have found your way here. I know that you are READY to follow this amazing, exciting, crazy, exhilarating adventure to becoming No Ordinary Woman.

Some of my favourite things…

my soulmate

my soulmate

the lakes

the lakes

this scent

this scent

our book

our book

Nothing is impossible. The word itself says I’m possible – Audrey Hepburn

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